Our mission is:
- To provide a selection of high quality gear, accessories, and expert knowledge that aid others in experiencing the outdoors in more meaningful ways. This gear should be the ones that we as staff use and know well, which represent the best in value, quality, and functionality.
- To provide our customers with the friendly, enthusiastic, and educated customer service needed to help them make great choices, regardless of our customers level experience.
- To provide a healthy and happy work environment that allows our staff to wake up excited to come to work.
- To appreciate our community, near and far, and be responsible participants in it by giving back in a variety of ways!